Assetz Property Group has concentrated a cluster of its plotted developments along IVC Road and the Bangalore-Hyderabad highway (NH 44) in Devanahalli, one of the belts it has returned to repeatedly as North Bangalore's airport-linked growth has taken shape. Assetz The Secret Lake is a premium gated plotted development by Assetz Property Group located off IVC Road, Devanahalli, North Bangalore, spanning 44 acres with 701 residential plots ranging from 1,200 to 2,400 sq ft, situated adjacent to a 191-acre natural lake. A short distance away, the developer has also taken up smaller-format layouts on the same road: Assetz Palmscape is a premium plotted development strategically located on IVC Road, Devanahalli, spread across approximately 25 acres, with the gated community featuring premium residential plots ranging from 1,199 sq.ft. to 1,798 sq.ft. Further along NH 44 in Avati, Assetz Codename The First Bloom is spread across over 21 acres of lush greens, offering spacious 1200, 1500, and 3300-size plots — a project the developer has also marketed under the name Assetz Promise of Spring.
Founded by Rajpal Singh Chaudhary and Ben Salmon, Assetz Property Group began its journey in Bangalore, leveraging the city's burgeoning status as India's IT hub, with its debut project, Vrindavan Tech Village, housing major tenants like Cisco, Flipkart, Sony, and JP Morgan. That commercial-real-estate start, later renamed Embassy Tech Village, gave the group its first scale, and today Assetz boasts an impressive portfolio spanning 50 million square feet of completed and ongoing developments. The company has since organised itself around four business verticals: Commercial, Residential, Warehousing and Fund Management, and its warehousing arm has itself put down roots in this micro-market, having leased 1 million sq. ft. of warehousing to Amazon in Devanahalli, North Bengaluru. On the investment side, the group's fund-management business has made 13 private equity investments and successfully completed nine exits, a track record it draws on when structuring long-hold plotted projects of the kind it favours in Devanahalli.
Assetz's preference for plots rather than only apartments in Devanahalli tracks a broader pattern along the airport corridor. When a corridor gains a major jobs engine, land closest to it tends to appreciate first, and plots are the purest way for an investor to take a position on that land — this is why so much interest has flowed into plotted projects rather than only apartments, letting a buyer hold appreciating land directly and build to their own timeline. The jobs engine in question is substantial: key growth drivers include the expansion of the airport's second runway and cargo hubs, the Bangalore Aerospace Park hosting companies like Boeing, Airbus, HAL and Tata, Karnataka's ₹45,000 crore aerospace and defence policy, and the upcoming Devanahalli Business Park, a $2.2 billion commercial hub. The Kempegowda International Airport itself sits close by — located just 8 kilometres from Devanahalli, the airport handles more than 22 million passengers annually and continues to expand rapidly.
The projects Assetz has assembled on IVC Road and NH 44 sit inside a corridor undergoing rapid physical upgrade. The Blue Line Metro is a 27 km raised line from Hebbal to KIA now in its final testing stage, with the Doddajala Station 95% done and the line set to start running by June 2027. Running alongside this, the Satellite Town Ring Road is creating an outer orbital that links Devanahalli to surrounding towns and to the wider highway network. These improvements have already moved pricing: property prices in Devanahalli, North Bangalore have risen from Rs 5,500/sqft in 2020 to Rs 11,000-13,000/sqft in 2026, driven by airport expansion and metro connectivity. For plotted land specifically, appreciation has been even sharper, with land prices in Devanahalli-Shettigere jumping from ₹4,500 per sq. ft. in 2024 to between ₹7,000 and ₹9,600 per sq. ft. in March 2026, a 60-110% increase in just two years.
Across the developer's Devanahalli layouts, the design language repeats: low density, large green buffers and a resort-style clubhouse. At Secret Lake, 44 acres of beautifully curated space keeps 46% open and green, with over 700 premium plots lined along tree-lined avenues. At Palmscape, the layout follows a similar logic, with lush green open spaces of over 1000 trees and tree-lined avenues creating a resort-like living experience, with 60% open spaces planned across the project. Both sit within reach of the same institutional and social infrastructure that has drawn other developers to this stretch, including the Devanahalli Business Park, the Aerospace SEZ, and the upcoming Foxconn factory, alongside elite institutions and top-tier healthcare facilities in the vicinity.