Assetz Property Group was founded in 2006 by Ben Salmon and Rajpal Singh Chaudhary, with its group headquarters in Singapore and operational base in Bangalore. The company did not begin as a housing developer. Assetz began its journey with a strong foundation in commercial real estate, developing two IT tech parks in Bangalore — Vrindavan Tech Village (now Embassy Tech Village), a Platinum LEED-certified IT SEZ, and Global Technology Park. That debut project housed major IT occupiers including Cisco, Flipkart, Sony, and JP Morgan. The institutional rigour built through those commercial campuses — clear title processes, private equity discipline, delivery accountability — carried directly into Assetz's residential business when the group diversified.
Over nineteen years the group has grown into one of Bangalore's top-five residential developers by sales turnover, achieving INR 2,000 crore-plus in annual sales and accumulating a portfolio that spans 50 million square feet of completed and ongoing development. The company operates across four key verticals: commercial, residential, warehousing, and fund management. Its investor base includes Jones Lang LaSalle, Pramerica, MapleTree, the World Bank, Kotak Mahindra Bank, State Bank of India, L&T Finance, and JP Morgan India Property Fund, among others. That institutional backing distinguishes Assetz from developer-promoter firms and has a direct bearing on governance quality in every project it launches.
In 2024, Assetz won the "Sustainable Project of the Year" at the GRI Awards, successfully exited 25-plus investors from its residential platform with an average IRR of 20%, and achieved INR 2,000-plus crore in sales turnover — earning recognition among Bangalore's top five developers. The group's presence in Gattahalli, specifically through the Assetz Muse & Maison project, is an extension of this trajectory into one of south-east Bangalore's fastest-converting residential micro-markets.
The project spreads across more than 2 acres of well-planned land and offers only 128 exclusive homes. This limited number of apartments ensures privacy, better space management, and a calm living experience. With a B + G + 16 floors structure, Assetz Muse and Maison stands out for its balanced design, open spaces, and practical layouts.
Each apartment is a well-designed 3 BHK unit with sizes ranging from 1,830 to 1,881 sq ft. The architectural language here is deliberate. A signature of earthy refinement, the iconic terracotta jaalis serve as a standing invitation to dappling sunlight and cool breezes, while the large living balcony offers ample space bridging indoors and outdoors. That kind of detail — material, spatial, climatic — reflects the group's stated internal philosophy of "Better Design," which extends from master planning down to specifics like hinges and tiles.
The project is registered under RERA with the number PRM/KA/RERA/1251/310/PR/040526/008618 and has green-light approval from the Bangalore Development Authority (BDA). The anticipated possession date is March 2030.
Muse & Maison incorporates green building techniques, energy-efficient systems, and extensive green spaces. The integration of rainwater harvesting, waste management systems, and solar energy utilisation underscores the developer's commitment to environmental responsibility. This aligns with the group's broader branding of "Carbon Healing Homes" — a design philosophy focused on integrating nature with modern infrastructure.
| Detail | Specification |
|---|---|
| Location | Gattahalli, off Hosa Road, Rayasandra, Bangalore |
| Configuration | 3 BHK apartments |
| Unit sizes | 1,830 – 1,881 sq ft |
| Total units | 128 |
| Structure | B + G + 16 floors |
| Land area | 2+ acres |
| Possession | March 2030 |
| RERA | PRM/KA/RERA/1251/310/PR/040526/008618 (Karnataka RERA) |
| Approval authority | Bangalore Development Authority (BDA) |
Assetz does not enter a location speculatively. The company employs a research-driven, bottom-up investment approach, ensuring that each project is strategically selected based on clear titles, sustainable demand, and prime locations. Gattahalli's selection for Muse & Maison reflects several converging fundamentals in south-east Bangalore.
Nestled off Hosa Road in Gattahalli, the project enjoys seamless connectivity with a balance of calm and city life. Hosa Road connects directly to Hosur Road (NH 44), which runs south into Electronic City — one of the largest IT employment clusters in the country. The project's location offers easy connectivity to major employment destinations such as Electronic City, HSR Layout, and Sarjapur Road, making it an appealing option for professionals employed in these business and tech parks. The project is approximately 10 minutes from Karmelaram Railway Station, close to HSR Layout, Electronics City and Sarjapur Road, and within proximity to large IT parks such as RGA Tech Park, Prestige Tech Park, and RMZ Ecospace.
Metro access is improving materially. The Namma Metro Yellow Line — a 19 km elevated corridor connecting RV Road and Bommasandra via Electronic City — has been operational since August 2025, with services running approximately every 10 minutes during peak hours. The extension of Metro Phase 2B in the near future will create further connectivity, increasing access and appeal to prospective residents. With metro expansion and expressway connectivity, the Hosur Road and Hosa Road corridor is becoming a hub for smart investments, offering a combination of value pricing and high-growth potential.
The average flat rate in Gattahalli, Bangalore currently stands at approximately ₹9,450 per sq ft, with 3 BHK flats available in the range of ₹94 lakh to ₹1.56 crore across the broader micro-market. Land rates in Gattahalli have changed by 2.2% in the last year, 41% in the last three years, and 89% over ten years. The land appreciation curve indicates that the location has been steadily absorbing demand, a pattern consistent with the wider south-east Bangalore belt.
Over the past five years, real estate prices in Bangalore have increased by 79%, surpassing the growth rate seen in all other major metropolitan cities including Delhi, Mumbai, and Kolkata. For the Hosa Road and Gattahalli belt specifically, property prices here are still competitive compared to more established neighbourhoods, and as infrastructure develops and demand ramps up, this micro-market is positioned for steady appreciation.
Proximity to major IT hubs guarantees a steady rental demand, making it an attractive option not just for owner-occupiers but also for investors looking for reliable returns. For Assetz, this rental demand pool maps directly to the professional demographic its 3 BHK product is calibrated for: dual-income technology households relocating closer to Electronic City and Sarjapur Road corridors without compromising on apartment scale or green cover.
Muse & Maison is not Assetz's sole engagement in this geography. Assetz Ren & Rei is a newly launched premium 3 BHK residential apartment project located in Gattahalli, just off Sarjapur Road and Hosa Road in East Bangalore. Covering a total area of around 3.79 acres, that project features 218 luxury 3 BHK apartments with sizes between 1,796 and 1,821 sq ft. The dual presence of Assetz in Gattahalli — across two distinct land parcels and two separate project identities — signals a considered, repeatable bet on the locality rather than an opportunistic single launch.
Nearby, Assetz Mizumi Reserve at Kudlu-Harlur Road near HSR Layout is an 80-acre lakeside township offering RERA-approved 3 and 4 BHK apartments, priced from approximately ₹2.47 crore with possession in 2030. Together, these projects demonstrate that Assetz has anchored itself across the entire Hosa Road–Kudlu–Gattahalli corridor — a contiguous growth belt where the group's institutional site-selection approach has consistently identified early-cycle opportunity before prices fully reflect infrastructure delivery.