Founded in 2006, Assetz began its journey with a strong foundation in commercial real estate, developing two IT tech parks in Bangalore — Vrindavan Tech Village (now Embassy Tech Village), a Platinum LEED-certified IT SEZ, and Global Technology Park. That commercial credibility seeded a residential platform that has since grown into one of Bangalore's most active development pipelines. Today, Assetz reports a portfolio spanning 50 million square feet of completed and ongoing developments, a build-up of 25-plus projects covering 300-plus acres and over 11,400 units, and recognition among the top five developers in Bengaluru, having achieved INR 2,000 crore in sales turnover and won Sustainable Project of the Year at the GRI Awards 2024.
Founded by Rajpal Singh Chaudhary and Ben Salmon, Assetz began in Bangalore by leveraging the city's status as India's IT hub, with an early focus on developing high-quality commercial spaces for global corporations. The pivot to residential came later, but the same institutional rigour — a research-driven, bottom-up investment approach that selects projects based on clear titles, sustainable demand, and prime locations — was carried through. Choodasandra, in south-east Bangalore, fits that criteria precisely.
Assetz's presence in Choodasandra is not a single-project bet. The developer has launched multiple residential offerings in the village and its immediate environs, spanning plotted developments, apartment clusters, and large-format gated communities. Assetz Melodies of Life, off Hosa Road and Sarjapur Road, is a pre-launch luxury plotted community in Choodasandra. Alongside it, the locality hosts Assetz Mizumi Reserve, Assetz Ren and Rei, Assetz Inspira Melodies of Life, and Assetz Beyond Ordinary — a concentration of product that signals deliberate, sustained commitment rather than opportunistic entry.
Choodasandra is a mid-segment locality in southern Bangalore, positioned 2–3 km from key arteries — Sarjapur Road and Hosur Road — and well-served by Hosa Road and Rayasandra Main Road. Its growth is driven by proximity to Electronic City, Sarjapur Road, and HSR Layout. For Assetz, which has its most mature residential cluster along the south-east corridor, Choodasandra represents a logical adjacency to established demand nodes, without the price premium that Bellandur or Koramangala now carry.
Assetz Melodies of Life is a sustainable plotted development spread across 39 acres off Hosa Road, Bengaluru, with 505 well-planned plots set among 1,000-plus trees. Plot sizes range from 600 to 5,350 sq ft, the development maintains 45 percent open space, and the landscape includes a 15,000 sq ft Miyawaki forest.
The project is located 5.11 km from the nearest metro station; at 13 units per acre, the density reflects a deliberate emphasis on privacy. Karnataka RERA has registered the project under number PRM/KA/RERA/1251/310/PR/300124/006594. The target possession date is August 2026.
The amenity list at Melodies of Life goes well beyond what a typical plotted layout offers. The community includes a clubhouse, swimming pool, kids' pool, gymnasium, steam and sauna, padel tennis court, tennis court, basketball court, 5-a-side soccer field, cricket practice pitch, skating rink, yoga space, meditation pods, sensory garden, reflexology path, Miyawaki forest, urban forest, pet park, fruit grove, mini theatre, amphitheatre, BBQ area, party hall, library and café, and co-working space. That amenity depth places Melodies of Life alongside Assetz's apartment-format projects rather than a conventional layout sale.
The scale of Assetz's Choodasandra cluster becomes clearer when its individual projects are seen together. Assetz Mizumi Reserve Phase 1 spans 25.4 acres with 95 percent open space and features 3 towers holding 704 units across 22 floors. Its clubhouse covers 63,000 sq ft. Assetz Ren and Rei occupies 3.8 acres, maintains 71 percent open space, and delivers 218 units across 2 towers and 13 floors with a 14,000 sq ft clubhouse. Assetz Inspira Melodies of Life is a high-rise development on 3 acres, with more than 74 percent open space, two towers, 204 apartments, and 3 BHK homes from 1,827 to 1,852 sq ft.
This clustering is not coincidental. Assetz's approach — selecting landholdings in a corridor before the market fully reprices — mirrors what the group did commercially in Whitefield before Vrindavan Tech Village became Embassy Tech Village. In Choodasandra, the same pattern is playing out residentially.
Carmelaram railway station, Beratena Agrahara metro station, and Hosa Road metro station are the commute options in the locality. The Namma Metro Yellow Line, a 19 km elevated corridor connecting RV Road and Bommasandra via Electronic City, has been operational since August 2025, with all 16 stations in service and trains running approximately every 10 minutes during peak hours. That makes Hosa Road metro — the closest station to several Assetz projects here — directly connected to Electronic City, one of Bangalore's largest tech employment clusters.
On the employment front, Choodasandra sits within reach of Wipro's corporate campus, Cessna Business Park, Fortune Summit Business Park, Aurbis Business Park, and Embassy Tech Village. The irony is not lost on buyers who know their history: Embassy Tech Village was originally developed by Assetz itself, and the demand that campus generates now partly flows back into Assetz's residential projects nearby.
Social infrastructure is well developed. Educational institutions in the vicinity include Primus Public School, Narayana Co-Kaveri Bhavan College, and Bangalore Technological Institute. Healthcare is covered by Evani Hospital and Centxia Healthcare. Retail options include PNR Felicity Mall, M5 Ecity Mall, and Phoenix Marketcity.
Upcoming infrastructure includes new workspaces under SWIFT City and a Peripheral Ring Road upgrade improving access to major highways.
Choodasandra falls within Bangalore's mid-income housing tier, alongside HSR Layout and Banashankari, as classified by 99acres. The current average apartment price in Choodasandra runs at approximately ₹9,100 per sq ft, with year-on-year appreciation averaging 5.2 percent. Monthly rentals range from ₹23,400 to ₹56,600, with 20-plus premium rental properties commanding above ₹35,000 per month.
For Assetz's plotted product at Melodies of Life, the price band starts at ₹72 lakh and extends to ₹3.92 crore across the 600–2,800 sq ft plot range, which keeps entry-level plot ownership accessible while the upper end reflects the project's scale and amenity depth. That spread — across both ticket size and product type — is consistent with how Assetz has positioned itself in comparable south-east Bangalore localities.
Assetz, headquartered in Singapore, operates across four business verticals: Commercial, Residential, Warehousing, and Fund Management. Its 'Better Design' philosophy, underpinned by meticulous research, is deeply ingrained in every property. At Choodasandra, that ethos shows up in measurable ways: high open-space ratios (45 percent at Melodies of Life, 95 percent at Mizumi Reserve), low per-acre densities, large clubhouses relative to unit counts, and the integration of ecological features like the Miyawaki forest.
Assetz has previously set up a residential platform with USD 120 million in funding from the Assetz-Equis partnership and partnered with JP Morgan (now Apollo Capital) for a luxury row house project. That institutional capital pedigree distinguishes Assetz from purely domestic builders operating in the same segment — it imposes financial discipline and governance standards that tend to translate into on-time delivery and structural quality.
Assetz has successfully exited 25-plus investors from the residential platform with an average IRR of 20 percent, a track record that speaks both to financial structuring and to actual project execution — because investor exits depend on delivered, sellable inventory.