Assetz Property Group began in 2006 with commercial real estate, not homes. Founded by Rajpal Singh Chaudhary and Ben Salmon, Assetz Property Group began its journey in Bangalore, leveraging the city's burgeoning status as India's IT hub, with its debut project Vrindavan Tech Village housing major IT tenants like Cisco, Flipkart, Sony, and JP Morgan. That project, now known as Embassy Tech Village, along with the Global Technology Park, established the company's early credentials before it moved into residential development. Since then, Assetz has built a portfolio of 25+ projects spanning 300+ acres, 11,400+ units, and 18+ million sq. ft., and has achieved INR 2,000+ crore in sales turnover and is recognised among the top 5 developers in Bengaluru.
Within this portfolio, North Bengaluru has become one of two markets the company treats as core. North Bangalore (Hebbal–Airport Road) and East Bangalore (Whitefield–Hoodi–ITPL) are Assetz's strongest markets. The company has stated its intent to keep pressing this advantage: Assetz Group aims to double its Bengaluru market share, targeting Rs 30,000 crore in pre-sales by FY30.
Assetz's North Bengaluru pipeline stretches from Hennur Road to the Bengaluru-Hyderabad highway near Devanahalli, and deep into the KIADB Aerospace Park belt around Bagalur. Assetz Property Group has set out to launch multiple new plotted developments in North Bengaluru and off-Sarjapur Road, having already launched Bloom & Dell, Marq Final Towers, and 63 Degree Final Towers in the preceding year.
On the Devanahalli side, Promise of Spring is the company's plotted flagship for the corridor. Assetz Property Group unveiled Promise of Spring, a luxury residential plotted development on the Bengaluru-Hyderabad highway in Devanahalli, spanning 23 acres and offering 320 plots ranging from 1,500 sqft to 3,000 sqft. Situated close to Nandi Hills, residents can enjoy the tranquil beauty of the surrounding landscape. Priced at ₹99 lakh onwards, the project is a short 20-minute drive from Kempegowda International Airport and just 5 minutes from the proposed Satellite Town Ring Road. The neighbourhood is also set for the ORR-Airport metro line, aiding future accessibility. The layout was designed around 47% open space, 18% of which is covered with greenery, and an integrated one-acre regenerative park housing around 5,000 trees. Assetz developed the project jointly with Sambhav Ventures Realty LLP, with the company's sales leadership framing it as their second luxury plotted development of that year in the belt. A short distance away on IVC Road, the company has also carried the Codename Palmscape land parcel into its Devanahalli pipeline.
Toward Bagalur, inside the KIADB Aerospace Park, Assetz has assembled a cluster of apartment and plotted formats under different code names. Assetz Miwa is a RERA-approved apartment project on 5.8 acres with two towers rising to B+G+18 floors, offering 358 three-BHK units of 1,670 to 1,789 sq ft, starting at ₹1.58 Cr, with possession expected by October 2028. Adjacent to it, Assetz Sora & Saki takes the same aerospace-park address into a larger high-rise format: an upscale development of 11.28 acres offering 3 and 4 BHK apartments across seven towers built to B+G+18 storeys, with 990 units, set within 74% open areas across the seven buildings. On Hennur Road Extension, the upcoming Assetz Hennur Extension project is planned with 3 and 4 BHK apartments, villas, and row houses, totalling 188 units, while on International Airport Road, Assetz's Earth & Essence combines 25 acres of row houses alongside luxury plots in a lower-density, nature-oriented layout.
Assetz's presence in the corridor is not limited to housing. As part of its warehousing vertical, the company has leased 1 million sq. ft. of warehousing to Amazon in Devanahalli, North Bengaluru, reflecting how the same stretch that anchors its residential launches also anchors its logistics business.
North Bengaluru's pull for a developer with Assetz's commercial-to-residential trajectory comes down to the infrastructure converging around Kempegowda International Airport. The KIADB Aerospace Park at Bagalur, where several Assetz projects sit, has become a genuine employment anchor: the employment ecosystem around Devanahalli has expanded significantly since 2020, with the KIADB Aerospace Park now housing facilities for Boeing, Airbus, Dassault, and DRDO, employing approximately 50,000 professionals within a 10 km radius of the airport. The same belt is served by NH-44 (Bellary Road), the primary highway from Hebbal to Devanahalli and the airport, which NHAI has been widening to handle airport and industrial traffic, and by the under-construction Satellite Town Ring Road, a 280.8 km access-controlled highway designed to decongest Bengaluru by diverting inter-city traffic away from the urban core, sections of which already run close to Devanahalli. A metro extension is also part of the picture: Namma Metro's Phase 2B extends connectivity toward Kempegowda International Airport from the ORR/K.R. Puram side, forming a long north-south rapid transit link.
These are the exact conditions Assetz has priced its North Bengaluru launches around, positioning them near Hebbal, Yelahanka, and Doddaballapur rather than deep inside the older city core, and closer to job creation than to legacy retail catchments.
Pricing in the belt has moved quickly enough that Assetz's plotted and apartment launches from 2023-24 already look early. Devanahalli has become one of the fastest appreciating micro-markets, with plotted developments moving from ₹2,800-3,000 per sq ft in 2023-24 to ₹3,800-4,000 per sq ft in 2024-25, and current 2026 rates ranging between ₹6,000-10,000 per sq ft for plots, with premium villas exceeding ₹10,000 per sq ft. Transaction volumes back this up: 4,200 residential units were registered in the Devanahalli taluk between April 2024 and March 2025, up 28% from the previous year, with average registration value rising from Rs 8,800/sqft to Rs 10,500/sqft over the same period. Hebbal, the more established gateway to the corridor, now trades well above that: Hebbal currently trades at Rs 18,000-25,000/sqft and represents the long-term ceiling for the corridor.
| Micro-market | Approx. 2026 rate | Character |
|---|---|---|
| Devanahalli | ₹6,000-10,000/sq ft (plots) | Airport and aerospace-park driven, plotted-heavy |
| Bagalur / KIADB Aerospace Park | Entry-level apartment pricing from ~₹1.58 Cr for 3BHK | Industrial-to-residential transition zone |
| Yelahanka | ₹7,500-9,500/sq ft (apartments) | Balanced growth, established social infrastructure |
| Hebbal | ₹18,000-25,000/sq ft | Premium, mature market |
Placed against this table, Assetz's Devanahalli and Bagalur launches sit at the more accessible end of the corridor's price curve, in the segment where the company is betting land value has room to compound as the STRR and metro links move from proposal to completion.
A buyer looking at Assetz in North Bengaluru is really evaluating two things at once: a developer whose institutional roots are in Grade-A commercial construction rather than volume housing, and a corridor whose value is still substantially tied to infrastructure that is under construction rather than finished. Assetz's own project mix in the belt, plotted developments in Devanahalli, mid-rise apartments in Bagalur's aerospace park, and row-house formats on Airport Road, mirrors the range of buyer profiles the corridor now attracts, from aerospace and IT professionals working near KIADB to investors backing the airport's long runway of growth.