Assetz Property Group, founded in 2006 and based in Bengaluru, has built a portfolio spanning over 50 million sq. ft. of residential, commercial, and warehousing projects. The group did not begin in housing. Assetz began its journey with a strong foundation in commercial real estate, developing two IT tech parks in Bangalore — Vrindavan Tech Village (now Embassy Tech Village), a Platinum LEED-certified IT SEZ, and Global Technology Park. That institutional origin — designing and delivering large-format, Grade A environments for multinational tenants — shaped a design philosophy and a due-diligence discipline that it later carried into residential development. Across its residential platform, Assetz has built a portfolio of 25+ projects spanning 300+ acres and over 11,400 units, won "Sustainable Project of the Year" at the GRI Awards 2024, exited 25+ investors with an average IRR of 20%, and crossed INR 2,000+ crore in sales turnover — placing it among the top 5 developers in Bengaluru.
The group is supported by institutional backers including Jones Lang LaSalle, Pramerica, Maple Tree, the World Bank, Kotak Mahindra Bank, State Bank of India, L&T Finance, J.P. Morgan India Property Fund, and Logos Group. This institutional capital structure is relevant to a buyer: it signals that financial oversight extends beyond the developer's balance sheet, and that each project site is selected through a research-driven process rather than opportunistic land acquisition.
Assetz Property Group's business model resembles that of an investment bank, employing a research-driven, bottom-up investment approach where each project is strategically selected based on clear titles, sustainable demand, and prime locations. Judged by that standard, the Old Madras Road corridor in KR Puram is a logical choice.
Old Madras Road is a prime location in East Bengaluru known for its excellent connectivity, stretching approximately 7 km from Krishna Rajapuram (KR Puram) to State Highway 35 — a bustling corridor that connects Bengaluru's Central Business District with peripheral areas including Whitefield, Hoskote, and Kempegowda International Airport, approximately 34 km away. OMR intersects with the Outer Ring Road, providing connectivity to Marathahalli, Hoodi, and Hebbal, while Namma Metro's Purple Line serves the area with stations at Indiranagar, Swami Vivekananda Road, and Baiyappanahalli.
The Namma Metro Purple Line extension is a significant catalyst for Old Madras Road real estate — this line runs from Challaghatta through Baiyappanahalli toward Whitefield, with new stations at KR Puram, Benniganahalli, and Singayanapalaya having materially reduced travel times and increased demand for homes along the corridor. Additional upcoming projects — the Peripheral Ring Road, signal-free roads, and wider flyovers near KR Puram and Tin Factory — are expected to reduce traffic and further improve access.
In 2025, property prices along Old Madras Road range between ₹9,500 and ₹15,000 per sq. ft., depending on the stretch and type of development. KR Puram's average apartment price per sq. ft. appreciated 28.1% in the last one year, making it one of the faster-appreciating pockets in East Bangalore. With metro expansion, traffic decongestion, and tech park proximity, KR Puram is projected to grow 9–11% year-on-year over the coming 3–5 years.
The social infrastructure within commuting distance of Assetz's chosen sites in this corridor includes reputed schools like Jain Heritage School, Chrysalis High School, and NPS Whitefield; healthcare facilities such as Miracle Hospital, Vydehi Hospital, and Aaxis Hospital; and retail destinations including Orion Uptown Mall, Nexus Shantiniketan, and Red Rhino, all within a short distance. The proximity to the 70-acre Atal Bihari Botanical Gardens further enhances the appeal, giving residents access to substantial natural green space.
Assetz's presence in the KR Puram–Old Madras Road belt runs across at least two distinct residential projects, positioning the group as one of the few Bengaluru developers with a multi-project commitment to this specific corridor.
Assetz Sun and Sanctum is a residential apartment project in the TC Palya, KR Puram area on Old Madras Road, Bangalore. Spread across 4 acres, the completed project comprises 321 units across 5 towers rising to 14 floors, with 69% open area. It is located at TC Palya, near KR Puram Lake, Battarahalli, just 500 metres from Old Madras Road. Sun & Sanctum is a ready-to-move project with RERA approval, RERA number PRM/KA/RERA/1251/446/PR/200211/003279.
The project is spread across a 4-acre land parcel with 69% open space. Consistent with Assetz's broader design ethos, the project is positioned around the group's "Carbon Healing Homes" concept — integrating nature with modern infrastructure. Environment-related features include sewage treatment plants, water treatment plants, energy-efficient lighting, recycled water for landscape maintenance, and rainwater harvesting. Community amenities span an amphitheatre, yoga space, and play area outdoors, plus a gym, creative room, and multipurpose hall indoors.
Assetz Old Madras Road is a project sprawling across 11.5 acres, set to feature approximately 800 residential units. The project is developed by Assetz Property Group in joint development with Vanshee Builders and Developers Pvt. Ltd. It is also backed by a strategic partnership with Motilal Oswal Alternates, adding further institutional oversight to the development.
Assetz Old Madras Road is situated on the Old Madras Road and Hoskote Highway, with connectivity to Whitefield, Manyata Tech Park, KR Puram, and ITPL; the project also benefits from access to the Outer Ring Road, National Highway 4, and is approximately 35–40 minutes from Kempegowda International Airport. Planned metro expansion — including the Purple Line extension — will further enhance connectivity, making daily commutes faster.
Spread over 11.5 acres, the project includes amenities planned for wellness, relaxation, work-life balance, and active living — including a grand clubhouse, green zones, and co-working spaces designed for families, working professionals, and seniors. The upcoming Bengaluru Satellite Town Ring Road (STRR) and proposed Peripheral Ring Road (PRR) are expected to improve accessibility and boost real estate values in the immediate catchment.
Assetz's philosophy across its residential portfolio is human-centric, sustainable, and design-led — consistently centred on "Carbon Healing" developments. At both Sun & Sanctum and Old Madras Road, that philosophy translates into a specific set of choices: large open-space ratios on constrained urban land, eco-infrastructure (rainwater harvesting, STPs, energy-efficient lighting) embedded in the base specification rather than offered as upgrades, and apartment layouts that prioritise ventilation and natural light.
'Better Design' underpinned by meticulous research is deeply ingrained in the Assetz narrative, and this principle is reflected in every facet of construction — from the master plan and development strategy through to architecture, location, and property management. For a buyer evaluating the KR Puram–Old Madras Road belt, the practical implication is a developer whose site-selection, specification, and financing are all institutionally governed — a meaningful distinction in a corridor that has also attracted a range of smaller, less-capitalised builders.
Among the established developers active in KR Puram, Assetz sits alongside names like Godrej, Sobha, Prestige, and Puravankara — but with the specific advantage of having a RERA-delivered, ready-to-move project (Sun & Sanctum) on the same corridor as its next large-scale launch (Old Madras Road), which gives a prospective buyer direct evidence of what the developer actually builds here, not just what it promises.