Assetz Property Group's presence in Hennur is not an isolated bet on a single project. It sits inside a wider North Bangalore strategy the developer has pursued since it entered the residential business, using the Hennur Road and Hennur-Bagalur Road corridor as one of its recurring addresses for row houses, villaments and apartment communities aimed at buyers working in the Manyata Tech Park belt. Assetz Property Group, established in 2006, stands as a prominent real estate developer headquartered in Singapore, with a significant presence in India, particularly in Bangalore, and with over 19 years of experience has transformed the city's urban landscape.
Founded by Rajpal Singh Chaudhary and Ben Salmon, Assetz Property Group began its journey in Bangalore, leveraging the city's burgeoning status as India's IT hub, with an early focus on developing high-quality commercial spaces for global corporations. Its foundational projects were two IT tech parks in Bangalore, Vrindavan Tech Village, now Embassy Tech Village, a Platinum LEED-certified IT SEZ, and Global Technology Park. These campuses have housed some of the biggest names in the IT industry including Cisco, Flipkart, LSI, Sony and JP Morgan.
That commercial pedigree matters to a Hennur buyer because it explains why Assetz gravitated toward this stretch of North Bangalore for residential development in the first place: the same IT occupier base that fills its tech parks lives within a short commute of Hennur Road. The company today operates across four verticals, commercial, residential, warehousing, and fund management, and its fund management arm has completed over 10 private equity investments with nine successful exits. On the residential side, the company's own account puts its total developed real estate at over 10 million square feet spanning residential, commercial, and mixed-use spaces, and it has continued to add to that base: in April 2025 the company acquired 16 land parcels across Bangalore totaling over 200 acres, set to pave the way for more than 15 million square feet of fresh residential development.
Assetz's most established residential statement in this micro-market is Assetz Soul & Soil, a low-rise row house and villament community on Hennur-Bagalur Road in Chikkagubbi. Assetz Soul & Soil is located on Hennur Bagalur Road in North Bangalore, spread across 7 acres, comprising 3 and 4 bedroom row houses with a large portion of land dedicated to greenery and landscaping. Almost 80% of the project is open area, giving it a lush green surrounding. The project carries multiple RERA registrations, including RERA IDs PRM/KA/RERA/1251/446/PR/070522/004859, PRM/KA/RERA/1251/446/PR/180516/001716, and PRM/KA/RERA/1251/446/PR/201001/003628. Its Hennur-Bagalur Road setting is described as a well-planned, fast-growing neighbourhood and a prime investment area.
Beyond Soul & Soil, Assetz has continued to scout the wider Hennur Road Extension belt for new launches, a sign that the developer treats this corridor as an ongoing pipeline rather than a one-off entry. One such upcoming project sits in the fast-growing Hennur Road Extension, an area with strong future growth potential and easy access to Manyata Tech Park, Airport Road, and the upcoming metro.
The locality's appeal to an Assetz buyer rests on the same logic that shaped the developer's own commercial track record: proximity to IT employment without the price tag of Bangalore's most saturated micro-markets. Embassy Manyata Business Park, one of Bangalore's largest IT campuses, is approximately 5.8 kilometres from Hennur Main Road, M S Ramaiah Tech Park is about 2.9 kilometres away, and Ebisu Tech Park, Kirloskar Business Park and Bhartiya Centre of Information Technology are all within 7 kilometres. Rental demand along the corridor is strong, driven largely by professionals working at Manyata Tech Park, and Hennur Road has emerged as one of Bangalore's most active mid-range real estate corridors in recent years. The Hebbal flyover provides smooth connectivity to the airport and central Bangalore, while Bellary Road and the Outer Ring Road serve as the key arterials, with Hennur Main Road facilitating seamless connectivity to adjacent localities.
Road quality on the ground has also been improving in a way that directly affects daily commute reliability for residents of Assetz's Hennur projects. In October 2025, Bengaluru's civic leadership reviewed the 5 km white-topping work on Hennur-Bagalur Road, noting progress and directing faster execution while managing traffic disruption. For many residents, the Hennur-Bagalur Road functions as the backbone that decides daily comfort, and when that spine improves it tends to lift both end-user interest in newer North Bengaluru pockets and price confidence for projects that sit along or connect to it.
Hennur Road sits in the mid-to-premium band of North Bangalore's residential market, which is where Assetz has historically positioned its row house and villament products. Flat prices in Hennur Road are in the range of Rs 8,650-12,950 per square foot, with the average across flats standing near Rs 10,600 per square foot. Flat rates in Hennur Road changed by 12.8% in the last 1 year, 49.3% in the last 3 years, and 82.8% over the last 5 years. Land in the belt has moved even faster: land rates in Hennur Road changed by 14.4% in the last 1 year, 83.0% over the last 3 years, and 117.9% over the last 5 years.
The Chikkagubbi and Hennur Main Road stretch that Assetz has built in is already dense with everyday infrastructure rather than dependent on future promises. Schools such as VIBGYOR High School, ORCHIDS The International School, and Broadvision World School serve the area with CBSE and ICSE curricula, and the wider corridor's hospital network includes Columbia Asia Hospital, Manipal Hospital, Sparsh Hospital Hennur, Hosmat Hospital, and Surakshaa Hospital, alongside retail anchors such as Phoenix Mall of Asia, Esteem Mall, and Elements Mall.
Taken together, Assetz Property Group's Hennur presence reads as a continuation of its founding thesis, built first on Bangalore's IT office parks and extended into residential row houses and apartments for the same commuting workforce, on a corridor whose connectivity and social infrastructure keep maturing around it.