Assetz Property Group has made a deliberate, multi-project commitment to North Bangalore's Devanahalli corridor — one that goes well beyond a single launch. Founded in 2006 and headquartered in Singapore, Assetz Property Group has built its identity around a philosophy it calls 'Better Design', applied through meticulous research across every project. The group's residential portfolio alone spans 18-plus projects across more than 20 million square feet, with more than 10,000 units in Bangalore. That depth of institutional capacity is what distinguishes Assetz's arrival in Devanahalli from a speculative single-project play.
Assetz began its journey with a strong foundation in commercial real estate, developing two landmark IT tech parks in Bangalore — Vrindavan Tech Village (now Embassy Tech Village), India's first Platinum LEED-certified IT SEZ, and Global Technology Park. When the group pivoted toward residential plotted communities, it brought the same institutional discipline: clear land titles, RERA-registered layouts, underground utilities, and planned green cover as standard rather than differentiators.
Assetz has a direct operational history in Devanahalli beyond housing — the group leased 1 million sq. ft. of warehousing to Amazon in the area, giving it on-the-ground knowledge of North Bangalore's logistics and infrastructure landscape before its first residential plot was sold. That background informs how Assetz has positioned its Devanahalli offerings: close to employment anchors, connected to the airport, and structured for long-term land appreciation.
Devanahalli now hosts several Assetz plotted developments spread across two distinct corridors — the Bangalore–Hyderabad National Highway (NH 44) and the IVC Road belt — each serving a different buyer profile.
Assetz Codename The Hideaway, now officially known as Assetz The Secret Lake, is a plotted development sprawling over 44 acres in the Devanahalli area of North Bangalore. Spread across a 45-acre land parcel, the gated community offers over 700 premium villa plots with dimensions including 30×40, 30×50, 30×60, and 60×40. Plot sizes range from 1,200 sq. ft. to 5,500 sq. ft., making it one of the larger-format Assetz plotted launches in this corridor.
The project sits conveniently close to Kempegowda International Airport and provides connectivity through the STRR, IVC Road, and proximity to major employment anchors including Boeing India and the KIADB Aerospace SEZ. At the heart of the master plan lies a large water body that serves as both a scenic feature and a recreational hub; green spaces and parks are distributed across the layout to give each plot owner access to open areas.
Sustainability features include ecological elements like Miyawaki forests integrated into the design to promote biodiversity. The project includes a 27,000 sq. ft. grand clubhouse and 25-plus amenities, set within lush greenery. Prices for The Hideaway start at ₹72 lakhs and extend to ₹3.20 crores depending on plot size, orientation, and position within the development.
On the NH 44 axis, Assetz has launched a complementary plotted product. Assetz Codename The First Bloom is located on the Bangalore–Hyderabad Highway in Devanahalli, covering approximately 23 acres and offering 251 plots of 1,200 to 3,300 sq. ft., with more than 47% open spaces and extensive green cover including acres of Miyawaki gardens. The project is located right on the Bangalore–Hyderabad National Highway, approximately 20 minutes from Kempegowda International Airport.
This project is also referenced as Assetz Promise of Spring in its RERA-approved form. It carries RERA approval number PRM/KA/RERA/1251/309/PR/030424/006771, ensuring regulatory compliance and title transparency.
A further pre-launch addition to the IVC Road cluster, Assetz Codename Palmscape is an ultra-premium plotted development on IVC Road near Devanahalli, strategically located close to Yelahanka, Jakkur, and key industrial hubs. Its amenity programme includes 40-plus premium features, a 20,000 sq. ft. fully equipped clubhouse, themed parks, a jogging track, multipurpose sports courts, a pet park, and an urban forest with 1,000-plus trees.
The logic behind Assetz's repeated investment in Devanahalli becomes clear when you examine what the area now contains and what is arriving.
IVC Road — short for International Airport Cargo Road — sits in the northern part of Bangalore near Devanahalli, reflecting its proximity to Kempegowda International Airport and its role as a strategic corridor for residential, commercial, and industrial development. Its proximity to the KIADB Aerospace SEZ, the Foxconn manufacturing facility, and Devanahalli Business Park positions it as a future commercial hub.
Infrastructure is the second structural reason. The Satellite Town Ring Road (STRR) has been inaugurated to enhance regional access between Dobbaspet, Doddaballapur, and Hoskote. The proposed Metro Blue Line extension from KR Puram to Kempegowda International Airport is expected to include stations near IVC Road. A Devanahalli Business Park is under development with two IT parks spread over 400 acres near the airport.
On the price trajectory side, over the past five to seven years, Devanahalli's property values have appreciated steadily by around 8% to 12% annually. Industry experts forecast that per sq. ft. rates in key micro-markets such as IVC Road could rise by ₹2,000 within the next two to three years. Within the IVC Road belt specifically, the corridor has witnessed a substantial surge in property prices, with current average rates at ₹8,800–9,000 per sq. ft.
Among the builders now active on IVC Road, Assetz Property Group sits alongside Brigade Group, Sobha Limited, and Prestige Group — all of whom have introduced high-end projects tailored to the region's emerging demand.
Across all its Devanahalli projects, certain design commitments recur and reflect the group's broader ethos rather than project-specific marketing. Internal roads in The Hideaway and related layouts are built to 12-metre and 9-metre widths with asphalt finish and landscaped avenue plantation on both sides. Treated water is used for landscape irrigation, and recharge pits for rainwater harvesting are built into the infrastructure. Energy-efficient fixtures cover common areas, and streetlights operate on timers to reduce power consumption.
The open-space ratios Assetz targets — commonly 47% to 60% across its Devanahalli launches — are not cosmetic. Developments are designed around wide roads, tree-lined streets, underground utilities, water-management systems, and areas for recreation and wellness. The result, across multiple launches, is a consistency of infrastructure quality that plot buyers can evaluate by visiting delivered phases of earlier Assetz projects in Bangalore.
The group is supported by both international and domestic private equity investors and banks, including Jones Lang LaSalle, Pramerica, Maple Tree, the World Bank, Kotak Mahindra Bank, State Bank of India, L&T Finance, and J.P. Morgan India Property Fund. The group won the 'Sustainable Project of the Year' at the GRI Awards 2024, has successfully exited 25-plus investors from its residential platform with an average IRR of 20%, and has achieved INR 2,000-plus crore in sales turnover, placing it among the top 5 developers in Bengaluru.
Buyers evaluating plots at The Hideaway or the NH 44 cluster will find an emerging but already functional layer of social infrastructure in the surrounding area. Nearby landmarks include Stonehill International School, the Padukone-Dravid Centre for Sports Excellence, Devanahalli SEZ, and Yelahanka. Manipal Hospital is already operational in the area; Canadian International School and Ryan International School serve the education segment, and RMZ Galleria Mall provides retail access.
From the IVC Road site, Kempegowda International Airport is approximately 10 km away (about 15 minutes), Devanahalli Railway Station is 8 km (12 minutes), Hebbal Junction is 25 km (35 minutes), and Manyata Tech Park is 28 km (roughly 45 minutes).