Founded in 2006, Assetz Property Group began with a strong foundation in commercial real estate, developing two significant IT tech parks in Bangalore — Vrindavan Tech Village (now Embassy Tech Village), India's first Platinum LEED-certified IT SEZ, and Global Technology Park. That commercial origin matters when reading Assetz's subsequent residential strategy: the group understood Bangalore's east corridor — its employment density, its infrastructure gaps, its land availability — before it ever broke ground on an apartment. Whitefield was a natural extension of that knowledge base.
Today, Assetz carries a portfolio spanning 50 million square feet of completed and ongoing developments. The group has built a portfolio of 25-plus projects spanning 300-plus acres and 11,400-plus units, won "Sustainable Project of the Year" at the GRI Awards 2024, successfully exited 25-plus investors from its residential platform at an average IRR of 20%, and achieved INR 2,000-plus crore in sales turnover, placing it among the top five developers in Bengaluru.
Founded by Rajpal Singh Chaudhary and Ben Salmon, Assetz began by focusing on high-quality commercial spaces for global corporations. Its debut project, Vrindavan Tech Village, housed major tenants including Cisco, Flipkart, Sony, and JP Morgan. The group has been supported by institutional partners including Jones Lang LaSalle, Pramerica, Maple Tree, the World Bank, Kotak Mahindra Bank, State Bank of India, and JP Morgan India Property Fund. This institutional scaffolding distinguishes Assetz from purely promoter-driven developers and informs how it selects and finances residential sites — with research-driven site selection and clear titles as stated prerequisites.
Assetz has not treated Whitefield as a single-project opportunity. Having delivered 50-plus projects with over 10 million sq. ft. under development, key Whitefield developments such as Assetz Marq — a 22-acre township with approximately 1,700 units — and Assetz 66 & Shibui highlight the brand's consistent focus on spacious layouts and wellness-driven amenities in this corridor. Across successive phases of Assetz Marq, the group has refined its open-space ratios and unit mix in direct response to the buyer profile here: IT professionals, dual-income households, and nuclear families who live and work within East Bangalore.
As early as 2015, Assetz introduced sustainable construction practices at Assetz Marq in Whitefield, incorporating energy-efficient design into the project. By 2022, the group launched projects like Assetz Bloom & Dell, which carried a strong focus on open spaces and wellness. The pattern is clear: each successive Whitefield project has deepened the sustainability agenda rather than treating it as a marketing layer.
The area supports this approach. The establishment of International Tech Park Bangalore (ITPB) marked a turning point that brought global IT companies and sparked sustained interest in residential projects nearby. Whitefield is home to top tech parks including ITPL, EPIP Zone, and GR Tech Park, and hosts offices of global companies such as TCS, SAP, IBM, and Accenture — a business presence that creates steady demand for quality housing in the area.
Assetz Bloom & Dell is a premium residential apartment project in Whitefield Extension, located just off Whitefield–Hoskote Road in East Bangalore. Also known internally as Assetz Codename The Retreat, the enclave is spread across over 7 acres of land in Whitefield Extension.
The project is spread over 7.7 acres and comprises 394 apartments across 4 towers, each rising to 14 floors. Planned with just 394 exclusive units neighbouring lush landscape areas, Bloom & Dell offers a 7.7-acre development with a 15,000 sq. ft. contemporary clubhouse and 18-plus amenities.
Assetz Bloom & Dell is positioned as the first residential project in the developer's portfolio designed to function as "Carbon Healing Homes" — buildings conceived with a focus on reducing carbon emissions and enhancing environmental sustainability, minimising the carbon footprint across construction, operation, and end-of-life.
The project offers spacious 3 BHK apartments in Whitefield Extension with over 78% open spaces and 33% green cover, while being close to 70 acres of Atal Bihari Botanical Gardens. Specification detailing reflects the same ambition: Italian marble finish tiles, engineered wooden doors with Japanese technology, and other internationally benchmarked finishes are standard across units. Eco-friendly features include rainwater harvesting, solar lighting, and water recycling.
Located right off Whitefield–Hoskote Road, Assetz Bloom & Dell is 15–20 minutes from the major IT and business hubs of Whitefield and ITPL, with Old Madras Road, KR Puram, and Hoodi all in close proximity. Schools within reach include Jain Heritage School, Chrysalis High School, and NPS Whitefield; healthcare access includes Miracle Hospital, Vydehi Hospital, and Aaxis Hospital; retail anchors include Orion Uptown Mall, Nexus Shantiniketan, and Red Rhino — all cited as less than 15 minutes from the project.
Assetz Bloom & Dell is RERA registered under IDs PRM/KA/RERA/1251/446/PR/201222/005545 and PRM/KA/RERA/1251/446/PR/050523/005911 with the Karnataka RERA authority.
Assetz has chosen to concentrate a significant share of its Bangalore residential pipeline in Whitefield and its extensions for reasons the numbers substantiate. From 2024 to 2025, property prices in Whitefield rose approximately 12%, and over the past five years they have risen 51%. The area, which falls under the BBMP Mahadevapura Zone roughly 23 km from Bangalore's city centre, supports 150,000-plus IT professionals across 250-plus companies and 3.6 million sq. ft. of retail space including Phoenix Marketcity.
Metro connectivity has been a structural driver: the Namma Metro Purple Line now reaches Kadugodi/Whitefield, reducing commute times and increasing demand for homes nearer to metro stations. The Whitefield Metro Station (Kadugodi) serves as the eastern terminus, and the commute to Majestic takes approximately 43 minutes by rail. For Assetz buyers at Bloom & Dell in Whitefield Extension, this line provides material connectivity to the wider Bangalore network without requiring a car for cross-city travel.
The Peripheral Ring Road (PRR), currently under progress with land acquisition ongoing, will improve long-distance traffic and reduce pressure on the Outer Ring Road, making movement to and from Whitefield measurably easier. Bangalore's Master Plan 2031 has designated Whitefield as a Priority Growth Corridor, a classification that anchors long-horizon infrastructure investment in the micro-market where Assetz has chosen to build.
Prices in Whitefield vary with metro proximity, adding 15–20% to values, and with builder reputation, which accounts for a further 10–20% differential. Whitefield offers rental yields of 4.4–7% in 2025, higher than most Bangalore areas, driven by constant demand from IT workers and business-related tenants. Both metrics point toward the same conclusion: within Whitefield, the combination of location quality and developer credibility — both of which Assetz can argue on verifiable grounds — compounds the underlying appreciation of the corridor.
Assetz is recognised for delivering premium apartments, integrated townships, and mixed-use developments, with a stated emphasis on green building practices and efficient space planning. Many of its projects incorporate 75–80% open spaces, advanced construction techniques, and eco-friendly features. In Whitefield Extension — where land near IT hubs is increasingly limited and developers are moving toward taller, denser buildings — the open-space ratio at Bloom & Dell (78%) is a deliberate counter-positioning.
The group's stated internal principle — "Better Design" underpinned by meticulous research — is applied through the master plan, development strategy, architecture, location, and property management, down to materials and fittings. Buyers in Whitefield encountering the Assetz name across multiple successive projects in the same corridor are in a position to assess that consistency directly, rather than relying on a single data point.
Over the years, Assetz has developed landmark projects including Assetz Marq, Assetz 63 Degree East, and Assetz Earth & Essence, demonstrating its capability in creating large-scale, well-planned communities. Bloom & Dell, as the active Whitefield project, inherits the delivery track record of those predecessors — including multiple completed and handed-over phases of Assetz Marq — in the same East Bangalore geography.