Assetz Officially Launches 'The Secret Lake' — 701 Luxury Plots on IVC Road, Devanahalli, in Partnership with Equinox Global Shelters
Assetz Officially Launches The Secret Lake in Devanahalli
Assetz Property Group has officially launched The Secret Lake, a 44-acre premium plotted development on IVC Road in Devanahalli, in partnership with Equinox Global Shelters. Positioned near a scenic 190-acre natural lake, the project offers a rare blend of peaceful living and urban convenience.
Scale and Configuration
The development comprises 701 well-planned residential plots, extending from 1,200 to 2,000 sq. ft., making it an attractive offering for homebuyers seeking a balance between nature, space, and accessibility.
The project represents an expansion of Assetz's plotted portfolio, with the company having developed over 145 acres of plotted developments. Founded in 2006, Assetz Property Group is a front-runner among multinational developers in India with over 10 million square feet under development.
Location and Proximity
Located 10 minutes from projecting landmarks such as the upcoming Foxconn Centre at KIADB Phase 3, Harrow International School, and the Padukone-Dravid Centre for Sports Excellence, the project is ideally located for both end-users and investors.
Strategically located on IVC Road in Devanahalli, North Bangalore, the project enjoys excellent connectivity to major hubs like Kempegowda International Airport, NH 44, and the upcoming STRR (Satellite Town Ring Road). The prime address places residents close to top educational institutions, tech parks, and healthcare centres.
Open Space and Green Infrastructure
The Secret Lake dedicates over 20 acres to open and green spaces, with 4.8 acres of lush landscaping. A total of over 20 acres is earmarked for open spaces—6.8 acres dedicated to amenities and a clubhouse, and 4.8 acres for lush landscaping—set against the backdrop of a scenic, ~190-acre natural lake.
The infrastructure is built to premium standards, featuring wide roads with pedestrian pathways, three-tier avenue plantations, and an impressive array of modern sports amenities including Padel Tennis, Pickleball, and more. Every street is designed to be a green boulevard—functional, aesthetic, and enduring.
Regulatory Status and Possession Timeline
The project officially launched on 01-Apr-2025 and is expected to complete by 31-Mar-2030. It is registered under RERA No. PRM/KA/RERA/1250/303/PR/020425/007646.
Developer Partnership
Designed in collaboration with Equinox Global Shelters, a specialist in plotted layouts, The Secret Lake places human-centric planning at the forefront. Equinox Global Shelters is a Market Leader in Plotted Layout Development, renowned for its Quality and Trust.
Devanahalli's Market Position
With high-quality infrastructure projects, a strong commercial base, and diverse residential offerings, the suburb is emerging as one of Bangalore's most promising real estate destinations. The region's consistent appreciation trends, targeted government initiatives, and private investments create a compelling case for short-term and long-term asset building. As Bangalore expands, Devanahalli stands out as a beacon of sustainable urban growth and innovation.
Property prices in Devanahalli are relatively lower compared to the city centre, offering a cost-effective entry point for investors. Yet, the region's ongoing transformation has high growth potential. IVC Road is now a hotspot for premium residential and plotted developments. It is emerging as one of Bangalore's top real estate corridors, offering a rare combination of strategic location, infrastructure growth, peaceful surroundings, and attractive investment opportunities.
Assetz's Market Context
According to Assetz executives, plotted developments are an integral part of the company's diversified portfolio. With over 145 acres developed, the focus is on long-term value through premium infrastructure. The company reported an FY25 average price of around Rs. 7,000 per sq. ft. across its plotted projects.
Assetz maintains an active presence in North Bangalore plotted developments. The company's Assetz Promise of Spring is a luxury villa plotted development in Devanahalli located right on Bangalore to Hyderabad National Highway, just 10 mins from Devanahalli and a short 20 minutes from Bangalore Kempegowda International Airport.