ASSETZ THE SECRET LAKE

Assetz Property Group was founded in 2006 by Ben Salmon and Rajpal Singh Chaudhary, with its group headquarters in Singapore and operational base at Crescent Road, Bangalore. The group entered Indian real estate through commercial development, delivering Vrindavan Tech Village — now Embassy Tech Village — which became India's first Platinum LEED-certified IT SEZ, and Global Technology Park, together accounting for over 4.5 million square feet of Grade-A office space valued at more than USD 500 million. That commercial foundation established the institutional rigour and governance discipline that define every subsequent business line. Over nineteen years the group has grown into one of Bangalore's top-five residential developers by sales turnover, achieving INR 2,000 crore-plus in annual sales and accumulating a portfolio that spans 50 million square feet of completed and ongoing development.

The phrase "Better Design" is not a slogan at Assetz — it is a documented methodology applied from master-plan strategy through to material specification. Design decisions at every scale are grounded in meticulous research into location fundamentals, buyer lifestyle patterns, and long-term urban growth vectors. This approach is visible in projects across Whitefield, Sarjapur Road, Hebbal, Yelahanka, and Devanahalli: each positioned within a specific corridor thesis rather than developed opportunistically. The group's iterative design philosophy, stated publicly, creates ecosystems attuned to current needs while anticipating future ones — a commitment underscored by IGBC green certifications across the residential portfolio and a 2024 GRI Award for Sustainable Project of the Year, won by Assetz 63 Degree East.

The portfolio today spans four business verticals: residential, commercial, warehousing, and fund management. On the residential side, the group has delivered 25-plus projects covering 300-plus acres and more than 11,400 units, with a forward pipeline of 13-plus projects representing over 8,000 units across 140-plus acres. The warehousing vertical, built through a partnership with Logos Group, has leased 1 million square feet of logistics space to Amazon in Devanahalli, North Bengaluru. The fund management arm has completed 13 private equity investments and delivered nine exits, backed by institutional investors including JP Morgan, Equis, and HDFC Bank, with an average IRR of 20 percent across 25-plus exited residential investors. Residential projects have expanded beyond Bangalore to Chennai — where Assetz Sun and Sanctum and Assetz Lumos have been delivered — and Hyderabad, where Assetz Ikigai in Nanakramguda and Assetz Soulful Homes in Kondapur are part of the active portfolio.

Assetz operates as an investor-led company, meaning capital discipline and governance are built into project selection rather than applied after the fact. Each site is evaluated on clear title, sustainable demand, and corridor-level connectivity — criteria that align buyer interests with investor expectations. The group's supplier code of conduct, structured approach to stakeholder transparency, and board-level governance direction reflect a business model closer to an institutional asset manager than a conventional builder. For homebuyers, this translates into projects that carry verified RERA registrations under the Karnataka RERA authority, structured possession timelines, and a track record of successfully handing over completed communities across Bangalore's fastest-growing precincts over nearly two decades.